I recently did my first wedding exhibition and found it a really valuable experience. These exhibitions are a great way of showing people what you can do and to chat to people about their wedding ideas and how they can be enhanced through the design of a great cupcake centrepiece. It was lovely to meet so many people who had so many nice comments about my designs.
I thought I would share a few things that I learned along the way:
- Don’t be afraid to talk to “the competition” – There will always be other businesses promoting the same products as you, that doesn’t mean you can’t get to know them. Be friendly! You never know when you might need some help from a fellow cake-maker.
- Network – Swapping details with other wedding businesses allows you to build up a directory of contacts to support your customers. It also gets your name out there in the industry.
- Be visual – As well as your display, make sure you have plenty of images of previous work to refer to when discussing possible designs.
- Something to take away – Make sure you have lots of business cards or other literature. If someone is interested in your designs, they need to be able to find you easily on the web, email or phone.
- Smile but give them space – Don’t be too pushy. Some people don’t like to chat and prefer to simply look at your work. Make some initial contact with a smile or offer them a leaflet/card and then let them have a look at your work. If they seem interested, ask them about their wedding plans (people always like to tell you about their plans and colour schemes, etc)/
- Samples – If you can, have plenty of samples for them to try. I couldn’t have samples at this exhibition unfortunately, but if the option is there – take it!
- Clear prices – Have a clear pricing plan in advance with some example price combinations. When someone has a look at your display, they will want to know how much it might cost them. A potential customer is far more likely to want to work with you on their wedding if they feel confident that you know your stuff!
Well that’s just a few lessons I have learned. If you have had any good exhibition tips, please feel free to share!