Another attempt at blogging

OK, so I started my blog a year ago and failed miserably to keep up with regular posts. So this is my second attempt….

Why am I blogging? Who am I aiming it at? What am I going to blog about? All questions I am working on at the moment.

Where to start

Let’s start with my passion – cake decorating. In 2012, I discovered a love of sugarcraft. Working in an office based career, I had a frustrated creative side which never had the chance to surface until the Queen’s Jubilee. I made some cupcakes with my daughters and nieces, as part of an afternoon tea celebration. It was like a thunderbolt! Starting with the basic buttercream swirls and sprinkles, I found a passion for making everything pretty, as well as delicious.

Red and white sprinkle swirl

The pretty buttercream swirl

With the help of a couple of introductory one-day classes at the Blue Door Bakery in Hagley, I moved onto sugarcraft, making cupcake decorations out of sugarpaste, which was more interesting than swirls.

Made during a one day class at Blue Door Bakery, Hagley. BRilliant class!

Made during a one day class at Blue Door Bakery, Hagley. BRilliant class!

Brown Eyed Girl Bakery was launched soon after (named after the Van Morrison song played at my wedding) and, relying on word of mouth and a few leaflets posted locally, I began to develop a small customer base. My logo was designed by a friend who owns The Design Frontier, a great design company in Telford.

Brown Eyed Girl Bakery logo, designed by The Design Frontier

Brown Eyed Girl Bakery logo, designed by The Design Frontier

After a year of cupcakes, I moved onto large celebration cakes and, more recently, wedding cakes.

My first celebration cake, for my own daughter's 4th birthday

My first celebration cake, for my own daughter’s 4th birthday

I have tried my hand at competing at Cake International and exhibiting at a wedding exhibition, trying to find my way through the cake industry. There are many cake businesses I look up to who inspire me and lead the way in cake decoration, such as The Clever Little Cupcake Company, Richard’s Cakes, Carina’s Cupcakes, The Little Cherry Cake Company. If I can be half as good as them one day, I would be extremely happy!

Some of my latest cakes

A birthday cake featuring Elsa from Frozen

A birthday cake featuring Elsa from Frozen

One of my wedding cake creations

One of my wedding cake creations

Mother's Day cupcakes

Mother’s Day cupcakes

Back to the questions

Why am I blogging? Well, I love what I do but I know that I am far from being the only one. Cake decorating is a very popular hobby. I’m not precious about what I learn and its amazing what you can do with the right tools. I want to share useful tips and techniques as well as share my experience as I learn how to establish my business.

Who am I aiming it at? Anyone who shares my passion for all things cakey! Business owners, hobby bakers or anyone who simply enjoys looking at beautiful cakes.

What am I going to blog about? Cake decorating tips, lessons learned from the cake business, ideas and trends for cake designs, recipes and maybe an occasional tutorial.

I hope this monthly blog will be of interest to some and I’d love to hear back from people who share my passion.

 

 

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