Cupcakes by post

I attempted to post cupcakes for the very first time this week. This is something I have been considering for a while. It allows me to have a wider customer base and it also means I can share my new ideas and flavours with my family who live over 200 miles away!

I purchased a Posting Cupcakes guide and kit from Carina’s Cupcakes as a starting point, which provides a clear step by step guide to posting both kinds of cupcakes, buttercream swirls and fondant topped, and gives you the containers and boxes to use.

I decided not to play it safe and made 6 cupcakes with a variety of decorations which would test just how delicate they can be for posting. So here’s the before image:

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I packaged them up as per instructions and posted them first class Royal Mail on Monday morning to start them on their 200 mile journey. Some people have used other types of postage which are more expensive but I thought I would give the standard parcel service a try.

Good news! The cupcakes arrived the next morning by 8.30am! This is how the box looked:

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A bit bashed on one corner but the packaging inside cushioned the blow. Once the box was opened and each cake pod was opened there were four cakes in perfect condition, one slightly damaged and one completely broken decoration.

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The bow had not survived the journey, however the delicate peony only lost one petal! Amazing!

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Next, the taste test …. They were still very moist, cake cases had not come away from the cakes and they tasted great (not my words, these were the words of my postal guinea pigs).

So, is this a viable business idea? I believe it is. For 6 cupcakes by post, I would charge an additional £6 for p&p, which I think is a fair price. If the customer wants me to use a different postal service, I can, however I will make it clear that the cost would go up.

I would love to hear from anyone else who has tried posting cupcakes. Please let me know about your experience and please share any tips you have.

Tips for displaying cupcakes at a wedding exhibition

Cupcake display for a wedding exhibition

Cupcake display for Telford Wedding Exhibition

I recently did my first wedding exhibition and found it a really valuable experience. These exhibitions are a great way of showing people what you can do and to chat to people about their wedding ideas and how they can be enhanced through the design of a great cupcake centrepiece. It was lovely to meet so many people who had so many nice comments about my designs.

I thought I would share a few things that I learned along the way:

  • Don’t be afraid to talk to “the competition” – There will always be other businesses promoting the same products as you, that doesn’t mean you can’t get to know them. Be friendly! You never know when you might need some help from a fellow cake-maker.
  • Network – Swapping details with other wedding businesses allows you to build up a directory of contacts to support your customers. It also gets your name out there in the industry.
  • Be visual – As well as your display, make sure you have plenty of images of previous work to refer to when discussing possible designs.
  • Something to take away – Make sure you have lots of business cards or other literature. If someone is interested in your designs, they need to be able to find you easily on the web, email or phone.
  • Smile but give them space – Don’t be too pushy. Some people don’t like to chat and prefer to simply look at your work. Make some initial contact with a smile or offer them a leaflet/card and then let them have a look at your work. If they seem interested, ask them about their wedding plans (people always like to tell you about their plans and colour schemes, etc)/
  • Samples – If you can, have plenty of samples for them to try. I couldn’t have samples at this exhibition unfortunately, but if the option is there – take it!
  • Clear prices – Have a clear pricing plan in advance with some example price combinations. When someone has a look at your display, they will want to know how much it might cost them. A potential customer is far more likely to want to work with you on their wedding if they feel confident that you know your stuff!

Well that’s just a few lessons I have learned. If you have had any good exhibition tips, please feel free to share!